Masahiro Distillery was founded in 1883 by Shobun Higa, whose father Shozoku Higa was the Master Chef for the ancient Ryukyu Kingdom. With the help of Shozoku Higa’s reputation and connections, the distillery was awarded the license to make the traditional Okinawan spirit ‘awamori’ and has since established itself as one of the oldest and largest distilleries in Okinawa. Shozoku’s passion for cuisine can be found alive and well today in Masahiro Distillery’s company philosophy for producing only the best liquors.
Enhancing tradition with modern business philosophy, Masahiro Distillery is the first Okinawan distillery to be certified for ISO 9001 (the international standard for a quality management system), while its scenic environs have attracted tourists and spirit enthusiasts alike. In 2018, the eighth-generation owner Masayasu Higa successfully launched Okinawa Gin, their first foray into craft whisky and the start of their ambition to become one of the top global producers of premium whisky.
Masahiro Pure Malt Whisky blends a Pure Malt aged in sherry and oak cases for more than three years and Jack Daniel’s first fill bourbon barrel aged for at least half a year. Okinawa’s humid and warm subtropical climate and the Pacific Ocean breeze help accelerate the cask maturation, creating a rich and balanced flavor with hints of tropical fruit.